How the Internet of Things (IoT) Can Benefit Your Business

By
Ana Carolina Gama
June 17, 2025
5 min read
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How the Internet of Things (IoT) Can Benefit Your Business

According to IBGE statistics, the Internet of Things was used by 48.6% (4,662) of medium and large industrial companies in 2022. This technology refers to devices or systems that are interconnected via the Internet, which collect and send data and can be monitored remotely.

Given this scenario, it is clear that IoT is revolutionizing several sectors, allowing companies to operate more efficiently and with greater agility. But how, in fact, can this technology benefit your company?

What is IoT?

The Internet of Things, or IoT (Internet of Things), consists of a set of intelligent devices connected to the internet that collect, process, and share data in real time.

These devices can range from sensors in industrial machines to everyday electronic devices. When connected, these devices allow full integration of processes, optimizing communication between different areas of the company and allowing decision-making based on updated data.

Impact on the market

In the industrial scenario, IoT has played an important role in the transformation of production, administration, logistics, and marketing operations.

Of the companies that used the Internet of Things in 2022, the highest proportion is in the production area, with 77.1%. Management also benefits from technology, being used by 76.6% of companies.

When developing product, process and service projects, 72.4% of organizations used IoT, while 71.4% applied it to logistics and 66.9% to commercialization. This data reflects the extensive use of IoT to improve processes and optimize efficiency in different areas.

Industrial Uses of IoT Data

IoT offers various forms of industrial applications, from equipment monitoring to the optimization of logistics processes. Some of the main ways in which IoT can be applied in the industry include:

  • Predictive maintenance: Sensors on machines monitor their performance and warn in advance when a failure may occur. This allows preventive maintenance, avoiding unexpected shutdowns and increasing the useful life of the equipment.
  • Real-time monitoring: IoT allows companies to monitor their production lines in real time, identifying bottlenecks and improving productivity.
  • Inventory management: Connected devices can automatically track inventory and send alerts when it's time to replenish, optimizing input management and reducing waste.
  • Process automation: IoT allows repetitive and manual tasks to be automated, which reduces human errors and improves operational efficiency.

These applications are just examples of how IoT can transform the industry, making it more efficient, cost-effective, and sustainable.

What is the importance for companies?

The integration of IoT in companies provides numerous advantages, such as the collection and analysis of data in real time, facilitating the decision-making process, providing accurate information about the performance of internal and external processes. In addition, IoT improves system security, allowing for stricter control over operations and preventing failures that could compromise data integrity and business continuity.

Another benefit that stands out is the improvement of the customer experience. With IoT, it is possible to offer more personalized and efficient products and services, adjusting to consumer needs in a more agile way. This reinforces the company's image as a modern and innovative organization, ready to meet the demands of an increasingly demanding market.

The Internet of Things is increasingly present in the corporate environment, providing a series of benefits for companies that decide to implement it in their processes. From optimizing production to improving customer experience, the strategic use of IoT can revolutionize the way companies operate, generate value, and stand out in the market.

If your company wants to explore the potential of the Internet of Things and transform data into practical and efficient actions, contact Vennx.

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