Brazil and artificial intelligence: Will the soccer country be the country of innovation?

While the entire world is looking at the major disputes between the United States and China, today we decided to turn our eyes to Brazil. After all, with the advancement of artificial intelligence (AI) and a very robust set of investments, by the way, is the country ready to consolidate itself as a protagonist in the digital revolution?

Recently, Brazil has taken great strides along this path. The Ministry of Science, Technology and Innovation (MCTI) announced the Brazilian Artificial Intelligence Plan (PBIA), which foresees an investment of R$ 23 billion by 2028. The proposal seeks to foster innovation and use AI to modernize public services, promote social welfare, and reduce inequalities in areas such as health, education, environment, public safety, agriculture, and government management.

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What are the expectations?

Investments don't just come from the government. Global companies already see Brazil as a strategic market for the growth of artificial intelligence. Microsoft, for example, announced last year an investment of R$ 14.7 billion over the next three years to expand its cloud and AI infrastructure in the country.

The initiative includes the expansion of data centers in São Paulo and the training of 5 million people in AI technologies. This movement reinforces Brazil's role as an innovation hub, attracting investment and creating a more robust technological ecosystem. But will the country be able to compete with the great powers of AI?

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AI in practice: How technology is already transforming our country

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Artificial intelligence is not just a promise for the future - it is already being applied in a concrete way in various sectors. Take a look at some ongoing initiatives:

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✅ Public Health — Federal hospitals are using AI for diagnostic imaging, increasing accuracy in disease detection.

✅ Education — The Ministry of Education uses AI to monitor school dropout, identifying patterns that help keep students engaged.

✅ Work and employment - A new platform connects job openings with candidates registered with Sine, expediting professional relocation.

✅ Public Safety — The Ministry of Justice implemented an AI system to manage police body camera media, organizing images and videos more efficiently.

✅ Agriculture — Embrapa developed an AI chatbot that offers technical support to farmers, disseminating knowledge and strengthening the rural sector.

✅ Environment — The Ministry of the Environment employs AI to monitor preservation areas, track forest products, and map environmental impacts.

These advances show that AI can be a transformative factor on several fronts, making public management more efficient and accessible.

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AI and GRC: How to ensure innovation without compromising safety?

The growth of AI in Brazil opens up a new question: how to ensure that this technology is implemented safely and compliantly?

If there's one thing we've learned from the recent episodes of DeepSeek, it's that enthusiasm for new artificial intelligence cannot overcome the need for data protection and governance. Rapid adoption of AI without proper care can result in critical security breaches and exposure of sensitive information.

A safe and developed alternative to GRC

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