The importance of change management in organizations

By
Ana Carolina Gama
June 17, 2025
5 min read
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Homem apresentando dados em uma reunião de negócios, com gráficos e tabelas ao fundo, enquanto uma mulher observa atentamente. Ambiente moderno e corporativo.

The importance of Change Management in Organizations

In essence, when we talk about management, we refer to the ability to plan and execute changes within an organization. How we carry out these changes can determine whether they will succeed or fail tragically. Therefore, when we talk about change management, we have to consider some fundamental points: organization, communication, transparency, and learning.

Organization is fundamental

Organization is the foundation of any efficient project. For a change to take place in a harmonious way, it is necessary to structure the people and resources that will participate in the project. This involves clearly defining roles and responsibilities.

We must be clear about who will be responsible for the activities and who will lead the project. Without this structure, it will be difficult to track progress and ensure that everyone is aligned with the objectives.

The importance of communication and transparency

After organization, communication becomes a vital aspect. It is essential that everyone on the team is aware of the objectives of the project and the benefits it will bring to the organization. This can be facilitated by different communication platforms, such as email, Microsoft Teams, WhatsApp, or intranet.

The most important thing is to maintain continuous communication throughout the process - from the beginning to the completion of the project. That way, everyone will always be informed about the progress and any changes that may occur.

Transparency is another element that cannot be overlooked. Employees need to understand not only what they should do, but why they're doing it. This implies communicating problems and obstacles that may arise throughout the project.

Assessment and recording of learning

In addition to organization, communication and transparency, it is interesting that a monitoring and evaluation system be implemented. Performing monthly or even weekly checks is essential, depending on the agility of the project. These meetings help to assess the progress of the activities and plan the next actions. This close connection between all members ensures that everything goes as planned.

It is natural that, during a project, some obstacles arise and this must be seen as a learning opportunity. Recording the entire process and understanding how we arrived at each completed stage is crucial. These records can provide valuable insights for future change management.

At the end of the change management process, it is essential to communicate the results not only to the team directly involved, but to the entire organization. Recognizing the efforts and achievements of everyone involved helps build a culture of proactivity and engagement. This not only values those who participated, but also motivates the team for future projects.

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